More Digital articles

The tech giant unveiled a slew of new AI tools for marketers at its Marketing Live event on Wednesday.

However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media’s combined impact.

A panel at last month’s Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.

Brands must make customer identity core to their media strategy. Here’s how.

New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.

Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.

The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.

Alessi will take up the role in June. She replaces Debbie Weinstein, who took up a broader remit in December.