BBC Studios’ senior vice-president of digital joins Jack Benjamin to discuss how the commercial arm is modernising its go-to-market strategy by cultivating fan communities and launching an ecommerce play.
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When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
Bauer Media, Immediate Media and Netmums are working with Utiq to give brands and agencies access to their addressable audiences.
The British startup is aiming to help standardise influencer buys by allowing brands to buy based on performance and giving creators greater transparency over usage rates.
Huffman spoke at WPP Beach in Cannes about Reddit’s efforts to become a search competitor, why it’s unique and how brands can tap into communities.
Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.
The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.
Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
The government has once again delayed the implementation of its less healthy foods ban and has committed to drafting and passing a Statutory Instrument to explicitly exempt brand advertising from the restrictions.