Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel’s Automated Trading Debate on Tuesday.
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Speaking to Newsline at MediaTel’s 2013 Automated Trading Debate, Videology’s Rhys McLachlan said it will be very difficult to “fight the rising tide” of automated trading, “irrespective of your media.”
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The exclusive deal between Channel 4 and PlayStation aims to engage viewers interactively – from second screening to time-shifted viewing.
In this week’s Mobile Fix, Addictive! founder Simon Andrews takes a look at what the future holds for digital and tech – and how businesses will need to adapt.
Connected TV users are six times more likely to have increased their use of the medium in the last year than to have decreased it.
DMGT has confirmed the global expansion of its digital platform, Mail Online, after the news site recorded a 48% revenue increase in 2013.
After attending a Google product demonstration, Simon Pont reckons he’s now seen the future – and it’s full of some serious technical wonder. But will we really start wearing Google Glass? And how smart will our smartphones get?
LG is investigating allegations that certain Smart TVs are sending programme information back to manufacturers, despite users activating a privacy setting.
