Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel’s Automated Trading Debate on Tuesday.
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Speaking to Newsline at MediaTel’s 2013 Automated Trading Debate, Videology’s Rhys McLachlan said it will be very difficult to “fight the rising tide” of automated trading, “irrespective of your media.”
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LG is investigating allegations that certain Smart TVs are sending programme information back to manufacturers, despite users activating a privacy setting.