More Digital articles

Faced with a fragmenting digital environment, brands are once again questioning the power of online display for their brand campaigns. Guy Turton, senior researcher, Media and Digital Practice, Millward Brown, examines the latest findings and discovers a surprising renaissance in online display advertising…

comScore, today released data from the comScore Video Metrix service showing that more than 180 million U.S. Internet users watched 33 billion online content videos in June. Video advertising reached another all-time high in June as 11 billion video ads were viewed.Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by YouTube, ranked… Continue reading comScore Releases June 2012 U.S. Online Video Rankings

The Consumer Electronics Market in Great Britain fell by -5.6% in value comparing June 2012 with June 2011, claims GfK Retail and Technology UK. Whilst this is disappointing, the year on year value fall is -14%, so this small drop can be seen as a considerable lessening of decline.This uplift in the Total CE market was… Continue reading Consumer electronics market still falling

Facebook has announced that 8.7% of its 955m global users are duplicate accounts. A large proportion of those being pages created for pets and those designed for spam.In March, when Facebook last gave an estimate of the number of fake or duplicate accounts, it said the proportion was in the region of 5% or 6%,… Continue reading Facebook admits 83 million profiles are fake

The video games industry across the USA and Western Europe will witness steady growth through to 2015, reaching $15.7 billion and €10.2 billion respectively in total retail value, according to a new Console, Handheld and PC Gaming report from Futuresource Consulting.Across both regions, the packaged games market will start to witness a slow decline in… Continue reading Video Games Industry Driven by Online as Digital Delivery Comes to the Fore

Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide to $6.43 billion in 2012, show figures released by eMarketer.

Stacey Pratt, head of radio branded content at MediaCom, says commercial needs to work harder to grow it’s hours on digital-only stations to contend with the BBC’s offering…

The National Readership Survey has developed a series of infographics, the first of which (below) details the readership of newspapers and magazines on tablets and e-readers.

BT have today announced that it has successfully met its goal to launch half a million Wi-Fi hotspots in time for the London 2012 games, with almost 200,000 places to log-on being added in the last three months.The hotspots give Londoners, visitors, commercial and private river users access to more than one hundred places to… Continue reading BT hits 500,000 London Wi-Fi hotspots

A day after Sky announced Now TV’s launch on Apple iPad and iPhone, Amazon has responded by following in its footsteps. Amazon Instant is now available to download on iTunes for iPad.By logging in with an Amazon username and password, users are able to purchase any movie or TV show from over 120,000 in the… Continue reading Amazon Instant launches on iPad to challenge Now TV