The panel at Media Playground 2012’s Data Debate opened by considering the impact that data has had on the advertising marketplace
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Speaking at MediaTel Group’s Media Playground event today Paul Wright, chief digital officer at OMD UK, said that big brands are now well past the test phase with social media and that we are all seeing better activity because of it.
News International has unveiled multi-platform audience figures across all NI platforms – print, website, tablet and smartphone.
Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, says broadcasters, content owners, device manufacturers and advertisers will be paying close attention to how consumers are viewing, interacting and engaging with the broadcast and live streams of the Games as it will serve as a gauge to the industry for what the winning model is for the ecosystem moving forward…
In Q1 2012, online ad revenue in the US set a new record (for the reporting period) at $8.4 billion, up 15% year on year, according to the IAB and PriceWaterhouseCoopers.
In an interview for futurescape, Anthony Rose, CTO of Zeebox, revealed that the social TV company is launching a second screen Euro 2012 proposition, with real-time voting, as well as a ‘Be The Ref’ widget.
“The more experienced users become, the more cautious they get in order to avoid aggressive tracking,” claims Frederic Filloux in today’s Monday Note.
Google has integrated its mobile technology AdMob into its AdWords platform, two years after its AdMob acquisition.
The completion of DMGT’s merger with online property site Zoopla following OFT clearance is a sign of strategically repositioning the group towards growth, according to Investec.
Greg Grimmer: Imagine a testosterone-heavy flat in Hackney within a single speed racing bike’s ride of silicon roundabout and any number of unshaven techies living off nothing but toast and beans as they seek to create the next billion dollar web/mobile/digital revolution. Surely they should be working for the good of advertising?