Mercedes Benz is running an advertising campaign this weekend where TV viewers can control the story line using Twitter.
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AOL has announced that its entire original video content library will be distributed and monetised on YouTube.
The BBC has announced that it is going to scale back the video content within its red button services on Sky, Freesat and Virgin.
Simon Rees, managing director, DCM, on why the adoption of digital technology will trigger a huge period of evolution and creativity in cinema advertising…
Ofcom has welcomed the “significant progress” that has been made in moving forward the delivery of 4G mobile services across the UK.
Paul Armstrong, head of social at Mindshare, says the future of social commerce will increasingly take place outside of social networks…
Michael Bayler, strategist and author, Bayler & Associates, on barriers to reaching the connected consumer…
August witnessed a fall in the UK’s online population for the second month in a row, according to new data released by online auditor UKOM.Although the initial buzz around the Olympics died down and patient individuals around the country were finally rewarded with some semi-seasonal weather, the fallout didn’t affect overall online activity too negatively.42.8… Continue reading UKOM Data Report: August 2012
David Hellier, deputy editor at City AM, says there are a few reasons why BT Vision might not suffer the same fate as its predecessors along this well trodden path…
Alice Dunn, marketing executive at Kantar Media, looks at people who use music-streaming websites (Spotify in particular) and why they’re an interesting and lucrative target for marketers…