comScore and Arbitron, the radio ratings company, have announced plans to develop a five-platform measurement initiative, which aims to provide a view of changing consumption of video, audio and display content across radio, television, PCs, smartphones and tablets.
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New research from TDG shows that watching videos on tablets leads to greater overall TV viewing.
The metrics session at MediaTel’s Connected Consumer event next week will be preceded by a short presentation from Andy Littledale, founder of SecondSync.
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As the communications services partner of the 2012 Games, BT provided a single network spanning 94 locations – and as such London is thought to be the most connected Olympics ever.
Everything Everywhere, which has rebranded to EE, is set to launch 4G mobile services in 16 UK cities before the end of the year.
Rhys McLachlan, director of corporate & business development (UK) at Videology, joins the expert panel line-up for MediaTel Group’s upcoming Connected Consumer event on 21 and 24 September.
When the IBC crowd are pronouncing their faith in the ‘traditional’ TV channels, it is time to reaffirm their relevance, past present and future…