Julia Lamaison, insight director at GfK Media & Entertainment, asks: How do broadcasters ensure they are not left behind in a world that puts the control in the hands of the audience?
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Ipsos MORI’s Tom Cross says people aren’t glued to just one device anymore, and so attention might not always be on the TV, but the second screen can make their viewing more interactive, involving and exciting. …
BSkyB has won its appeal against Ofcom’s decision to force the company to reduce the price it charges rival providers to show Sky Sports.
During the Olympic games, half of searches and video streams have come from mobiles and tablets, according to Google.
The UK has passed its high-speed broadband milestone, with two million subscribers at the beginning of July, according to Point Topic.
Toby Beresford, founder of Leaderboarded.com, says if you are business looking to leverage social data in your campaigns, first work out what you’re sifting for in the stream, gain consumer opt-in and then create responses that are triggered as soon as they occur…
Facebook’s share price is down to an all time low of $19.82 after the company announced that 83 million of the social network’s 995 million profiles are fake.
According to Reuters, US pay TV subscriptions have dropped by more than 400,000 this year. In Q2, Time Warner Cable saw video subscriptions fall by 169,000; Comcast 176,000, Dish 10,000 and DirecTV 52,000.
Faced with a fragmenting digital environment, brands are once again questioning the power of online display for their brand campaigns. Guy Turton, senior researcher, Media and Digital Practice, Millward Brown, examines the latest findings and discovers a surprising renaissance in online display advertising…
comScore, today released data from the comScore Video Metrix service showing that more than 180 million U.S. Internet users watched 33 billion online content videos in June. Video advertising reached another all-time high in June as 11 billion video ads were viewed.Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by YouTube, ranked… Continue reading comScore Releases June 2012 U.S. Online Video Rankings