More Digital articles

Despite the difficult UK economy, advertising on the internet and mobile phones increased, like-for-like*, by 12.6% to a record six-month high of £2.59 billion in the first half of 2012

The global market of services on connected TVs will reach USD $3.23 billion in 2016, according to new research from GII (Global Information). This market will represent 16.8% of the OTT video market and about 1% of the global fixed video services market.

Speaking at Apps World this week, Daniel Danker, general manager, on-demand at the BBC, claims the corporation has been contrasting the effort involved in achieving reach and views on BBC iPlayer on connected TV devices versus the Apple iPad.

Mercedes Benz is running an advertising campaign this weekend where TV viewers can control the story line using Twitter.

AOL has announced that its entire original video content library will be distributed and monetised on YouTube.

The BBC has announced that it is going to scale back the video content within its red button services on Sky, Freesat and Virgin.

Simon Rees, managing director, DCM, on why the adoption of digital technology will trigger a huge period of evolution and creativity in cinema advertising…

Ofcom has welcomed the “significant progress” that has been made in moving forward the delivery of 4G mobile services across the UK.

Paul Armstrong, head of social at Mindshare, says the future of social commerce will increasingly take place outside of social networks…

Michael Bayler, strategist and author, Bayler & Associates, on barriers to reaching the connected consumer…