James Grant, UK country manager, Vindico, says great content on the TV, great devices that allow personal and immediate interaction, and great communication apps all demonstrate the continued growth of ‘second screening’…
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As Netflix pursues its assault on the UK market, Raymond Snoddy analyses the four-way OTT battle, as well as the latest Thinkbox and Deloitte research studies…
Founder and CEO of Proxama, Neil Garner, examines what sort of impact Google’s wallet proposition will have on the market…
Bryan Scott, marketing communications director at Metro,on why many brands are now ensuring that mobile is not just part of their marketing mix, but core to their purpose….
Netflix has reached the one million subscriber milestone in the UK and Ireland.
The Future Foundation’s Jason Mander gives an insight into the behaviour of Facebook fans who “like” a brand…
The National Readership Survey (NRS) has confirmed that NRS PADD (Print And Digital Data) – its new dataset of combined print and website readership figures – will launch on the 10 September.
Google is running a series of print ads in a bid to demonstrate that online ads are more effective.
Glossy Girl & Paper Boy review the latest ABC Consumer Magazines and National Newspaper data, as well as today’s NRS figures…
In the latest ABC Consumer Magazines release, for January to June 2012, 62 titles (excluding groups) reported digital figures – up from just 17 titles in the same period last year.