Steve Smith, head of thought leadership at Starcom MediaVest London, looks at brand ‘likes’ on Facebook and, perhaps more importantly, interactions…
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Apple is expected to release an iPad Mini in October. The device, which would compete with the Google Nexus and Kindle Fire, is likely to priced at £199.
July saw the UK’s online audience fall slightly, down 158,000 people month on month. According to data just released by online measurement company UKOM, a unique audience of 42.9 million individuals went online throughout the month, with 41 million of those accessing the internet from home and work locations. June 2012 brought the biggest monthly… Continue reading UKOM Data Report: July 2012
I have just returned home after a three week sojourn in a Turkish haven of tranquillity, where I have spent time recovering from an addiction I never knew I had…
Alice Dunn, marketing executive at Kantar Media, reveals interesting insights about social networkers, who are 26% more likely than the average internet user to find ads helpful…
New audience figures released by Newsworks show that online national newspaper websites attracted record levels of activity in the opening days of the Olympic Games.
New research from Newsworks shows that 78% of all adults consumed newsbrand content around the time of the Olympics.
Advertisers will need to work harder in future to ensure consumers engage and interact with TV ads, according to the panel in the Deloitte Stats, Lies and Videotape? session at last week’s MediaGuardian Edinburgh International Television Festival (MGEITF).
Aegis Group has seen revenue soar by 15% in the first half of 2012, according to recently released figures.
Carat have today released revised forecasts for global advertising expenditure for 2012 and 2013.