More Digital articles

Michael Bayler, strategist and author, Bayler & Associates, on why the world of Facebook shouldn’t be the be all and end all of advertisers and their budgets…

One company looking to make its way onto the podium at the London 2012 Olympic Games is Facebook, which has signed deals with broadcasters in the UK and US to feature exclusive content.

At yesterday’s YouView launch, chairman Lord Sugar referred to the new connected TV service as “simple and easy”, and he couldn’t be more right.

A study released by GroupM this morning have estimated that despite an overall rise in advertising spend in the UK, television and radio ad revenue is set to fall by around £350 million this year.

Steve Smith, head of thought leadership at Starcom MediaVest Group, wonders whether Apple has a major role to play in the television market?

YouView is finally due to be launched by Lord Sugar next week with promises that it will “change the face of TV”, but is it too little too late or is there still room in the market for the BBC-backed VoD service?

ITV is set to make 1,000 hours of archive content available to rent this summer when it launches its online micropayments system.

Mail Online continued to rule over the national newspaper’s online offering, according to the latest data released by ABC.

Thinkbox reveals its new “Screen Life” research, which demonstrates how TV benefits from second screens.

The TV App Agency has released an app for Absolute Radio that allows users to control their TV with their voice as well as their smartphone.