“The more experienced users become, the more cautious they get in order to avoid aggressive tracking,” claims Frederic Filloux in today’s Monday Note.
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Google has integrated its mobile technology AdMob into its AdWords platform, two years after its AdMob acquisition.
The completion of DMGT’s merger with online property site Zoopla following OFT clearance is a sign of strategically repositioning the group towards growth, according to Investec.
Greg Grimmer: Imagine a testosterone-heavy flat in Hackney within a single speed racing bike’s ride of silicon roundabout and any number of unshaven techies living off nothing but toast and beans as they seek to create the next billion dollar web/mobile/digital revolution. Surely they should be working for the good of advertising?
Online ad sales are slowing down as newspapers cut back on print and focus on their web offerings, according to Reuters.
Over 34 million UK viewers will watch sport on TV over the summer, according to Freeview research.
Amazon is currently working on its ad business and is thought to be building its own bidder to be sold to trading desks as a competitor to services such as Invite
Latest research from the Strategy Analytics Digital Home Observatory (DHO) service claims that many smart TV owners are frustrated by slow user interfaces and complex registrations processes.
Leonie Gates-Sumner, senior research manager, Media and Digital Practice, Millward Brown, says brands who have clear objectives for online video, taking into account content, context and delivery, and who do this as an integral part of their wider brand strategy, can make a real impact…
Starbucks has apologised to its Irish Twitter followers after its “show us what makes you proud to be British” Jubilee promotion.