Digital consultancy Digital Tomorrow Today has announced the launch of BirdSong for Twitter, the first iteration of its social media insight platform, which provides brands and planners with social media data.
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IMD, the media logistics specialist, has published an independent research paper outlining the shortcomings of current VoD advertising workflows and setting out its vision for helping the market as it grows. This follows a unique, in-depth review undertaken amongst major media owners, including Channel 5 and Sky.
Martin Galvin, director of agency sales at Specific Media, says we have a rich canvass when it comes to the possibilities around online video this summer…
Simon Andrews, founder of the full service mobile agency addictive!, says the Facebook IPO question boils down to: Will GAFA change their ad model to look like current ad models or will advertising change to reflect how people use these tech businesses?
The number of users streaming mobile TV on their smartphones will increase to 240 million by 2014, according to Juniper Research.
Greg Grimmer continues to mix in celebrity circles as he joins a double gold medalist, national radio presenter, the editor of BBC 6 Music and several less-feted advertising folk to discuss radio’s place in today’s media mix.
An extensive new study, covering 19,000 consumers and 153 senior decision makers from global retailers has been released today by payment processor WorldPay.
A series of blogs about the broadcast industry, narrated by David Brennan…”I’d always back analogue businesses to win out in the long term; because the world may be turning digital but people are fundamentally analogue in nature.”
Most of the UK’s national newspaper sites saw a drop in traffic over March with all but one of the audited sites losing unique browsers, according to ABC.
New IPA TouchPoints4 survey data launched today reveals the extent to which the recession and new developments in technology have affected the way in which we are spending our daily lives. We are now spending more time at home, tightening our belts and multi-tasking our media consumption.