Cloud-computing company Salesforce.com is close to a deal to acquire Buddy Media, the five-year-old business that helps brands manage their Facebook presence, according to reports.
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New research shows that TV and digital ads are less effective if a viewer watches an ad on TV and sees a different ad on their smartphone. However, there are opportunities around linking the two.
BBC iPlayer has seen a strong start to the year, with total requests averaging around 190 million per month between January and April 2012.
BT, the official communications services partner of the London 2012 Olympic and Paralympic Games, today announced it is on track to have 500,000 wi-fi hotspots across the capital in time for the London Games. The company has also confirmed that it will be the sole provider of public wi-fi in the Olympic Park.
David Hellier, deputy editor at City AM, says it is too soon to know where this will all end up but the Facebook experience has re-opened the debate about dot com bubbles and has cast a shadow on New York’s unchallenged right to host technology flotations…
YouView is thought to be entering its final pre-launch stage with the start of its first public trials.
The 2012 UEFA Champions League final between Chelsea and Bayern Munich last weekend generated more than 7.5 million social interactions, including 2.5 million Facebook likes.
The new UKOM Nielsen Hybrid was officially launched to the research industry this morning at the IAB. James smythe, general manager at UKOM made it clear from the outset that this was “not just about research tinkering… It answers a specific question”.
Steve Smith, head of thought leadership at Starcom MediaVest London, looks at the success of different brands at driving emotional engagement through Facebook content…
Most of the UK’s national newspaper sites enjoyed an increase in traffic in April, with all but one of the audited sites posting a rise in unique browsers, according to ABC.