Sky is set to unveil a new EPG channel line-up on 1 February in a bid to put certain channels in more prominent locations, making them “even easier to find”.
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Speaking at a conference earlier this week, Endemol’s CEO Ynon Kreiz said social television is “going to be huge”. There is clearly a significant opportunity, but social TV still has its limitations, for now at least.
By 2016, video on demand services will reach 70.1 million households (57%), up from the 51.1 million VoD households (44%) at the end of Q3 2010, according to MAGNAGLOBAL’s revised ‘On-Demand Quarterly’ forecast.
Facebook has launched a new user generated ad option, which allows marketers to use messages from their ‘likes’ community to push visible promotions.
eMarketer expects Twitter to make $150 million in ad revenue this year, the vast majority of which will come from the US.
In our latest research focus article, TGI’s James McCombe says from a marketing point of view mobile Twitterers are an attractive target in their own right…
Push will beat pull in the battle for television viewers; DVRs will proliferate; the 30-second spot will not die; TV’s ‘super media’ status will strengthen; and gaming will go online, according to Deloitte’s tenth anniversary predictions for 2011.
Gavin Sinden, digital strategy director, Equi=Media, says targeting has come on in leaps and bounds over the last year but there are still some big developments in its future…
US marketers will spend $3.08 billion to advertise on social networking sites such as Facebook this year, according to eMarketer.
BSkyB is expected to come under pressure from new on-demand TV services, namely YouView, according to a new report by Evolution Securities.