More Digital articles

Joule’s Tamsin Hussey says combining mobile and social enables marketers to reach consumers in new ways and new contexts – and calls for a new approach…

In the next five years to 2016, the rise of broadband subscriptions will drive global IPTV subs to 106 million users, according to new research by RNCOS.

For the second time in twelve months, the UK’s online universe passed the 40 million mark, according to data released by online measurement company UKOM.

Sky is set to unveil a new EPG channel line-up on 1 February in a bid to put certain channels in more prominent locations, making them “even easier to find”.

Speaking at a conference earlier this week, Endemol’s CEO Ynon Kreiz said social television is “going to be huge”. There is clearly a significant opportunity, but social TV still has its limitations, for now at least.

By 2016, video on demand services will reach 70.1 million households (57%), up from the 51.1 million VoD households (44%) at the end of Q3 2010, according to MAGNAGLOBAL’s revised ‘On-Demand Quarterly’ forecast.

Facebook has launched a new user generated ad option, which allows marketers to use messages from their ‘likes’ community to push visible promotions.

eMarketer expects Twitter to make $150 million in ad revenue this year, the vast majority of which will come from the US.

In our latest research focus article, TGI’s James McCombe says from a marketing point of view mobile Twitterers are an attractive target in their own right…

Push will beat pull in the battle for television viewers; DVRs will proliferate; the 30-second spot will not die; TV’s ‘super media’ status will strengthen; and gaming will go online, according to Deloitte’s tenth anniversary predictions for 2011.