More Digital articles

Facebook is now used by 30 million people in the UK – around half of the population – according to Joanna Shields, vice president of Facebook Europe.

There was a mixed response to net neutrality – the idea that all legal traffic on the internet should be treated equally and that ISPs should be unable to segregate or discriminate, whether in an attempt to stifle competition, or block certain types of traffic – at this morning’s Westminster eForum.

Google has seen a significant rise in searches from mobile devices – up 30% quarter on quarter.

Sales of tablet devices will hit 58 million units by 2014, according to In-Stat.

Neil Perkin, founder of Only Dead Fish, says engaging audiences is arguably more important than it has ever been – an engaged audience interact more, come back more often, and are more likely to pass your content on. An engaged audience commands higher yields from advertisers. And all of that has pound notes attached to it.

Rupert Murdoch plans to extend The Daily’s two-week free trial (sponsored by Verizon) for “several more weeks at least”, according to paidContent.org.

Apple has reportedly halved the minimum spend for its mobile advertising platform iAd from $1 million to $500,000.

European markets saw growth in a number of key areas in the digital arena last year, including social networking, smartphones and mobile media usage, and connected media devices.

Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, says the TV landscape is changing at a rapid pace with new models, customised & personalised content, search capabilities and so on, meaning some turbulent times for the industry over the next five years… but the winner will be the consumer (and for them it cannot come soon enough!).

Over 200 million Facebook users now access the social network from a mobile device (around 40% of its total audience base). However, Facebook has yet to monetise its growing mobile audience.