A US study by the The Network Advertising Initiative (NAI) has found that behaviourally targeted ads are more than twice as effective and valuable as non-targeted online ads.
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A House of Lords committee has warned that a lack of understanding about the 2015 radio digital switchover could lead to a “major public reaction”.
Amanda Davie, founder and managing director of Reform, explains why the IPA Search Certificate will help combat tough external threats and protect the value of the client-agency model…
A quarter of children aged 8-12 who use the internet at home say they have a profile on Facebook, Bebo or MySpace, despite these sites having a minimum user age of 13, according to new research from Ofcom.
Project Canvas has announced plans to stop taking on new partners after April 23.
New UK focused research has found that video and display advertising are effective at “driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads”.
News International has unveiled its paid-for model for access to The Times and The Sunday Times’ online content.
Total US newspaper advertising revenue – including print and online – fell 27% in 2009 to $27.6 billion, according to new figures from the Newspaper Association of America.
Mail Online was the nation’s most read online national newspaper in February, according to data released by ABCe.
Julia Smith, head of IASH, the Internet Advertising Sales House Council, on whether brands are taking enough care to stay safe online.