When a major world airline loses more than £100 million in a quarter, naturally it starts to think of new ways to raise money – such as moving into the advertising business.
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Emma Thwaites, client services director, Alchemetrics, on how the growth of digital channels can help publishers monetise reader data.
The Daily Mirror has launched its new standalone celebrity gossip website based on its 3am column, 3am.co.uk.
New figures from Leichtman Research Group reveal that net US broadband additions in the second quarter were the fewest of any quarter in the eight years it has been tracking the industry.
Microsoft has signed a new deal with Advance Publications to allow advertisers in the Advance Internet network to sell ads across its online properties.
A new US report from Bigresearch shows that social media users are likely to use more than one platform, some at a higher rate than others.
Microsoft’s online TV player has attracted almost 170,000 views since its launch on 3 August.
US online searches were up 5% month in month in July 2009, according to the latest figures from The Nielsen Company.
IPC Ignite has reported that four of its key online brands have reached a combined audience of over 10.7 million unique users per month.
US online video spending is predicted to account for 4.3% of total online ad spending and 1.6% of television ad spending this year, according to eMarketer.