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In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie, according to data from Ipsos MediaCT. The research found that 30% of 18-24 year-old Americans have streamed a full-length movie in the past 30 days and 51% have streamed a full-length TV show.… Continue reading Online TV increasing in popularity in US

comScore has been appointed as as the independent provider of centralised site content vetting on behalf of the Internet Advertising Sales Houses (IASH) – the official sales house council of the IAB in the UK.The site vetting initiative requires the classification of more than 12,000 sites by degrees of suitability for hosting display advertising, giving… Continue reading IASH appoints comScore as 3rd party for site content vetting

New research reveals that 62% of US adult internet users have watched online video on a video-sharing website, up from 33% in 2006. The Pew Research Center’s Internet & American Life project also found that 19% of US online adults use video-sharing sites on a typical day (compared with 8% in 2006). The April 2009… Continue reading Strong growth in US online video viewing

AOL is set to launch a new online music portal with upcoming releases, exclusive videos and performances.AOL Music’s new site, named Spinner, will also feature stories and scoops on music artists, a guide to top music venues in the UK, weekly highlights on festivals, pre-release clips and live performances.The online inventory will be sold by… Continue reading AOL launches new online music offering

BT Vision has agreed a deal with ESPN to air the American broadcaster’s new channel.The new channel will air 46 live Barclays Premier League matches in the 2009/10 season and 23 matches a season from 2010-2013 after it won the rights following the collapse of Setanta (see ESPN wins rights to 46 Premier League matches).ESPN… Continue reading BT Vision to show new ESPN sports channel

News International has confirmed that the Sunday Times is launching its own website, separate from Timesonline.co.uk.This follows comments from NI that it is pressing ahead with plans for paid content online (see “Too many agencies surviving on share deals to prop up business models”), although it is unknown whether this will feature on the Sunday… Continue reading Sunday Times to get standalone website

Online music streaming service Spotify is to run a video ad for the new Sony Picture film The Taking of Pelham 123.The campaign, booked by OMD, marks the first time that the service has run a video ad.Showing via Flash, users will be able to pause, play and rewind the ad, which will be joined… Continue reading Spotify to show video advertising

The Daily Mirror is launching a standalone celebrity gossip website based on its 3am column.Previously only available on Mirror.co.uk, the new site will feature 4-hour celebrity news, video and blogs, according to a report on MediaGuardian.3am.co.uk will have a “fun attitude” that keeps in style of the original 3am column, the report said.News of the… Continue reading Trinity Mirror to launch celebrity website

Microsoft is set to integrate Twitter and Facebook applications into the Xbox 360 games console in time for Christmas.The social network apps, which will allow users to access certain features on the sites during game play, can be downloaded from Xbox Live.Facebook members will have the option to look at friends profile updates, browse photos… Continue reading Xbox 360 to add Twitter and Facebook apps

A new report from Anderson Analytics has found that US social networkers utilise sites such as Facebook and Twitter in different ways depending on their age. Generation Z (13-to-14-year-old) social network users were more likely to use MySpace than Facebook. Only 9% of them used Twitter and none used LinkedIn, Anderson found. Generation Y was… Continue reading New study looks at US social network use