More Digital articles

A new report by the Aberdeen Group and Van Dusseldorp & Partners forecasts that the difference in size between the North American and European Digital Content Distribution (DCD) markets is set to narrow in the next five years. A compound annual growth rate of 40% is predicted to increase the value of the European market… Continue reading European Digital Content Distribution Set To Grow

To an assembled audience of advertising honchos in Cannes, Jupiter announced yesterday that it was cutting its global online advertising forecasts for 2001 from 47% growth to just 12% due to the extreme uncertainty of the market. Top advertising executives from around the world are in Cannes for the annual International Advertising Festival to compare… Continue reading Jupiter Slashes Online Ad Forecasts

Despite the current fall-out in the advertising market and creeping negativity toward all things online, the internet is still as compelling a distribution medium this year as it was last. This is one of the findings of a new report from PricewaterhouseCoopers (PWC) – Global Entertainment And Media Outlook: 2001-2005. The research claims that the… Continue reading Spend On Internet Will Lead Global Media And Entertainment Industry, Says PWC

The success of online business may actually be contributing to the sense of economic decline in 2001 in many companies in the US and abroad, according to ActivMedia VP, Harry Wolhandler. He reckons that whilst many of the pure dotcom companies have failed, those that are merging on- and offline commerce are increasingly taking their… Continue reading Ecommerce Successes May Account For Sense Of Economic Decline, Says ActivMedia VP

According to the May edition of the Forrester research Online Retail Index, total US spending on online sales decreased from $4.3 billion in April to $3.9 billion in May. This was due largely to a seasonal drop in online travel bookings and a drop in the number of US households shopping online – down to… Continue reading Online Shopping Falls In US

Jupiter MMXI, suppliers of at home internet audience data for the UK since 1999, has announced that data will now be released from now on on a weekly, rather than monthly, basis. As calls for industry wide agreement on standards for internet audience measurement gather strength, the move will make it easier for advertisers to… Continue reading Jupiter MMXI Launches Weekly Internet Data Release

There are around 16 million internet users in the UK and this year 45% of them are women, according to the Annual Internet Survey from Which?. This is a 6% increase on last year and continues to narrow the gap between male and female web usage. There survey also shows that almost 8 million people… Continue reading Gender Gap Closes In Net Usage, According To Which?Online Survey

According to a new report by the Aberdeen Group, the market for email marketing rose by 270% between 1999 and 2000 and is set to be worth over $1 billion by 2003, The Aberdeen group cites “simplicity, cost-effectiveness, and ability to retain and cultivate long-term customer relationships” as the reason for its increasing success.

Even in countries such as the United States, Canada, Sweden, and the Netherlands, about a third of people who could use the Internet choose not to. According to Ipsos-Reid, only 6% of the world’s population of 6 billion are connected to the internet. Ipsos questioned non-users in 30 countries who gave the following reasons for… Continue reading Can’t Connect, Won’t Connect?

Japan Today reports that the number of Internet users in Japan is forecast to almost double by 2005 according to an upcoming government white paper. The white paper was written by the Ministry of Public Management, Home Affairs, Posts and Telecommunications, forecasts that there will be 87.2 million Internet users in Japan by 2005, up… Continue reading Japanese Net Users Set To Rise To 87.2 Million By 2005