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Spend on online streaming promotions and advertising will grow exponentially during the next four years, as residential broadband internet access rapidly increases in the US. This is according to a new report by the Yankee Group. The research says that the fast transfer capabilities of broadband will give businesses the chance to embrace fresh ways… Continue reading Streaming Media Adspend To Reach $3.1bn by 2005, Says Yankee Group

Almost a third of US net users now have broadband access, according to new figures from market research firm Arbitron. In the report ‘Broadband Revolution 2: The Media World Of Speedies’ Arbitron found that 31% of internet users in the US had access via broadband either at home or in their workplace. Over 38% of… Continue reading Over 30% Of US Internet Users Now Have Broadband Access

The number of broadband subscribers worldwide will reach 84 million by the end of 2005, up from the 21 million expected by the end of this year. According to a new report from Cahners In-Stat Group, this rapid growth a direct result of increasing reliance on the internet as an information, communications, business and entertainment… Continue reading Broadband And DSL To Show Rapid Growth, Says Cahners InStat

Nielsen report that women now use the internet for longer periods of time than men when it comes to surfing at home whilst Cingular Wireless claim that men talk for longer on their mobile phones. “The Internet glass ceiling has long ago shattered,” said Sean Kaldor, vice president of eCommerce at NetRatings. “The average man… Continue reading Women Dominate Online While Men Rule The Wireless Airwaves

A new report by the Aberdeen Group and Van Dusseldorp & Partners forecasts that the difference in size between the North American and European Digital Content Distribution (DCD) markets is set to narrow in the next five years. A compound annual growth rate of 40% is predicted to increase the value of the European market… Continue reading European Digital Content Distribution Set To Grow

According to the May edition of the Forrester research Online Retail Index, total US spending on online sales decreased from $4.3 billion in April to $3.9 billion in May. This was due largely to a seasonal drop in online travel bookings and a drop in the number of US households shopping online – down to… Continue reading Online Shopping Falls In US

Jupiter MMXI, suppliers of at home internet audience data for the UK since 1999, has announced that data will now be released from now on on a weekly, rather than monthly, basis. As calls for industry wide agreement on standards for internet audience measurement gather strength, the move will make it easier for advertisers to… Continue reading Jupiter MMXI Launches Weekly Internet Data Release

To an assembled audience of advertising honchos in Cannes, Jupiter announced yesterday that it was cutting its global online advertising forecasts for 2001 from 47% growth to just 12% due to the extreme uncertainty of the market. Top advertising executives from around the world are in Cannes for the annual International Advertising Festival to compare… Continue reading Jupiter Slashes Online Ad Forecasts

Despite the current fall-out in the advertising market and creeping negativity toward all things online, the internet is still as compelling a distribution medium this year as it was last. This is one of the findings of a new report from PricewaterhouseCoopers (PWC) – Global Entertainment And Media Outlook: 2001-2005. The research claims that the… Continue reading Spend On Internet Will Lead Global Media And Entertainment Industry, Says PWC

The success of online business may actually be contributing to the sense of economic decline in 2001 in many companies in the US and abroad, according to ActivMedia VP, Harry Wolhandler. He reckons that whilst many of the pure dotcom companies have failed, those that are merging on- and offline commerce are increasingly taking their… Continue reading Ecommerce Successes May Account For Sense Of Economic Decline, Says ActivMedia VP