More Digital articles

The truth may be difficult to bear, even unthinkable. But could it be the case that an advertising-based model of the internet simply does not work? This is certainly the contention made by analysts at McKinsey Quarterly in their new report, Can Broadband Save Internet Media?. The report claims that, ‘despite brutal evidence to the… Continue reading Insight Analysis: Is An Advertising-Based Internet Really Feasible?

According to the latest figures from NetValue, 1.5 million under 17s are now connected to the internet at home which represents a 44% increase in the last six months and the UK now has more under-17 net users than any other European country. Under 11s account for 249,000 users in the UK whilst 1,236,000 users… Continue reading One In Nine UK Teens Online At Home

A new study from META Group, the World E-Commerce and Internet Market Report, predicts that Finland, Iceland and the Netherlands have the highest ecommerce potential outside of the US based on a number of ‘new economy’ indicators. The report included 47 countries and examined various criteria by which to guage the potentional of each, these… Continue reading New Index Ranks ‘Computer Savvy’ Nations

According to a new survey by Which? magazine, almost 6m Britons now shop online despite concerns over security. Many consumers still worry about credit card misuse despite efforts by the government and groups such as Which? to allay consumers’ fears. Which? is to publish a list of online traders which it hopes, along with kitemarks… Continue reading Online Consumer Spending: March Round Up

A recent study by Forrester Research has found that, whilst the web is a valuable source of information for job seekers, most are merely browsing and will use conventional media when actually applying for positions. “Nearly two-thirds (61%) of UK Internet users who work full time and plan to look for a new job in… Continue reading Job Seekers ‘Not Fully Interactive’ On Web, Says Forrester

Women online in the USA and across Europe are behaving very differently according to new research from NetValue which looks at the growth rate of women online and what these women are doing on the internet. English mothers are the heaviest banner clickers, while mothers in France use mail most frequently. Spanish mothers spend the… Continue reading Mothers Online: A Report From NetValue

The number of US adults accessing the web increased by 8.5% in 2001, across the 85 metro markets surveyed by The Media Audit. The report says that 74.5 million out of a total adult population in these markets of 128.3 million ‘logged on during the past month.’ This represents an increase in internet penetration from… Continue reading Web Reaches A Broader US Audience

In a recent report, the analysts at Ovum claim that the currently unexploited web hosting market is set for a huge boom as companies realise the importance of an online presence and look to hosting companies and ISPs for solutions. “Users are not getting the message about web hosting benefits and are often confused about… Continue reading Web Hosting Will Be Worth $46.9b By 2006, Says Ovum

According to a new report by eMarketers there will be 108 million active internet users in Europe by the end of 2001. The eEurope report predicts that the total number of users by year-end 2001 will show an increase of 54% on the 2000 total of 70 million. “The European online community reflects a moderate… Continue reading New Report Predicts 108 Million Online By The End Of The Year

Over a third of all households in the UK now have internet access, some 9 million homes, according to new research by NetValue. Those connected are also using the internet more often and for longer periods, usage in March 2001 was higher than ever before with users averaging 24 sessions over 10.5 days. The number… Continue reading UK Home Internet Access Grows