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According to a new report, “Europe Looks Beyond th Banner Ad”, the Yankee Group predict that online advertising revenue in Western Europe will rise from $1.5 billion in 2001 to $4.2 billion by 2006. During this time, banner ads are predicted to decline in popularity and the proportion of banner ads to all online advertising… Continue reading European Online Advertising Market To Quadruple

Two recent reports from IDC have forecast a healthy outlook for ecommerce over coming years. In the first, IDC forecast that almost 1 billion people around the world will be using the Internet by 2005 and that this growth will drive ecommerce revenues to over $5 trillion by 2005, up from $354 billion in 2000.… Continue reading Positive Outlook For eCommerce, Says IDC

According to a recent report by Jupiter Media Metrix, online advertising prices will continue to fall for six months to come keeping media buyers in their strong buying position. Over the past year, prices have already fallen by 30%. In June 2000, advertisers were paying an average of e30 for 1000 page impressions, currenly they… Continue reading Online Ad Prices Still Dropping, Says Jupiter

Annual spending by U.S. small businesses on localised e-mail marketing will exceed $2.2 billion by 2005, according to The Kelsey Group. Recent research from the group indicates that 42% of small businesses will use e-mail for some form of marketing by 2005, with promotional coupons emerging as the most popular method. In a new white… Continue reading Small US Firms Spend Big On Localised E-Mail Marketing

A new report from Jupiter claims that reports of ‘the death of online retail’ have been greatly exaggerated and forecast that US online trading is set to reach $130 billion by 2006. Originally Jupiter had predicted that online sales would hit $36 billion in 2001 and, subsequently, $118 billion by 2005. Although the actual figure… Continue reading Online Trading ‘Not Dead’ Says New Jupiter Report

The monthly growth in new internet users has slowed, but as the market matures, the amount of time people spend on line is increasing and money making opportunities are emerging, according to new research from Jupiter MMXI. In October 1999, users in the UK spent an average of four hours online per month, but by… Continue reading Internet Can Make Money If Approach Is Right, Says Jupiter Report

Internet businesses in the UK could boost revenues by an additional £14 million a month by charging for information according to a new study by Mondex. More than half of those questioned said they would be willing to pay a small amount for internet searches, archived news material, music downloads, weather reports, railway timetables, online… Continue reading UK Willing To Pay For Online Content, Says Mondex

According to Forrester, the web is on the verge of a transformation as people move away from traditional browsing and two new waves of innovation emerge. As web usage has boomed, so users demands have increased and in order to satisfy these demands new technologies must be developed. Forrester defines the X Internet “an executable… Continue reading The End Of The Web As We Know It?

The divide between the strongest and weakest Internet companies in Europe is widening according to the latest edition of the PricewaterhouseCoopers Internet 150, a rolling quarterly analysis of cash burn rates and share price performances of the top 150 publicly listed European internet companies. The top 25% of companies in the index are, on average,… Continue reading European Internet Market: Divide Grows Between Rich And Poor

According the first National Internet Study by Scarborough Research, 23% of online consumers said that they watch less television now than they did before they started using the internet. Although 50% of internet users reported that a tv was on in the room where the internet was used most often and 91% said that they… Continue reading TV Viewing In Decline As Net Popularity Increases