The way agencies pitch for advertising and media accounts has become “misaligned” with the market’s increasingly flexible approach to partnerships, according to an industry consultant.
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An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.
Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.
Bauer Media’s group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.
Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.
Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.
In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.
The Media Leader looks back on recent interviews from the Fishbowl series to see what’s been on clients’ minds.
Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.
As Snap looks to become a destination for news consumption, it is investing in “shoulder content” around major cultural moments this year.