Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.
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In a recent episode of The Media Leader Podcast, Ozone CEO Damon Reeve spoke to host and reporter Jack Benjamin about how moving adspend from MFA sites toward premium publishing environments would be a win for advertisers and publishers alike.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza join Ella Sagar to unpack the state of the media industry’s sustainability efforts, and the ethics of advertising for fossil fuel companies.
Alight Media’s managing director shares how he wanted to be an artist when he was younger and what clients are most excited about at the moment.
A number of sports team owners have invested in or partnered with gaming adtech companies this summer as they see synergies between their existing brand partners and the burgeoning gaming market.
Ozone CEO Damon Reeve joins host Jack Benjamin to discuss how publishers are navigating a pivot away from reliance on social media to build their brands and diversify their revenues.
Footballco’s SVP sales shares the advertiser he would love to work with and the best advice he has ever been given.
Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?
OMD UK’s Tobi Asare and Life Begins at Menopause’s Stefanie Daniels discuss the unique challenges faced by women in their media careers.
Adwanted Events’ head of commercial shares her advice for someone who wants to work in media sales and her dream Glastonbury line-up.