More Features articles

“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.

Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.

EssenceMediacom’s joint chief strategy officer, Richard Kirk, sits down with Ella Sagar to unpack what “signal strength” means and why it is more enduring than other measures that media planners use.

The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more “noisy” conversation around AI and clients worried about being left behind amid advances in tech and measurement.

Ryan Kangisser, MediaSense’s director and practice lead, models, explains how agencies are increasingly responding to marketers’ more precise requests by adapting to service individual needs.

Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes, and reporter Jack Benjamin to discuss the latest results from Netflix and Omnicom’s recent acquisition of Flywheel.

Acast founders Karl Rosander and Måns Ulvestam are looking to popularise a pay-per-article model in Europe and beyond – and believe they have the tech to do it.

City Outdoor’s managing director shares how the oldest form of advertising is evolving and her three dream dinner guests.

While the news industry faces many challenges, the biggest threat is advertisers’ lack of support, says Jamie Credland.

Reddit’s North America senior managing director joins Jack Benjamin to discuss the future of the platform, its usefulness to advertisers attempting to reach niche communities and whether changes made to please advertisers risk alienating its existing user base.