In the second of a two-part feature examining publisher strategies with direct messaging, Subtext’s co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.
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Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the ‘Forbesgate’ scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.
Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.
The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.
| Maria Iu
Kate Dean, a consultant for Universal Pictures Content Group, talks about her panel at Connected TV World Summit and the sector’s challenges for 2024.
This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.
The commuter freesheet’s distribution has settled to 1m daily copies, Mail Metro Media’s commercial chief Dominic Williams has said, after adapting to a hybrid working environment.
Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week.
Reach’s engagement director, Dan Russell, discusses how WhatsApp has become a “big win” in reaching new audiences.
Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.