TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.
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The entertainment company’s commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
They show the ability a media channel has to change perception about a brand, otherwise known as signal strength, according to Richard Kirk, EssenceMediacom’s joint strategy officer.
Columnist Nicola Kemp joins host Jack Benjamin, editor-in-chief Omar Oakes and reporter Ella Sagar to unpack results from Big Tech companies, including Meta, Amazon, Google, Spotify and Snap.
Clear Channel UK’s sales director shares his most embarrassing professional moment and advice for his younger self.
Pearl & Dean’s Charlene Williams joins the podcast this week alongside host Jack Benjamin and special guest Sam Tidmarsh to discuss the post-pandemic box office recovery and why DEI efforts can’t stagnate at media companies.
Havas Media Group’s chief data and product officer, Laura Kell, explains that first-party data, while useful, can limit new customer acquisition if overly relied on.
Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?