Mike Follett, managing director at Lumen Research, is back on the podcast to discuss the key factors that make media effective, and where attention fits within the conversation.
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The director of ASOS Media Group shares his triathlon and Iron Man goals and which weaknesses he worked on at the beginning of his career.
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Interview: Itamar Benedy, CEO of in-game advertising company Anzu, hopes to bridge the gap between the needs of marketers and publishers. But can it deliver ads that don’t disrupt gamers’ user experience?
Nicola Kemp reviews ‘The Blend’, in which OMD UK’s managing partner and head of global growth Tobi Asare explores the first-person stories of ambitious, creative, and resilient women.
Columnist Raymond Snoddy and Richard Reeves, MD of the Association of Online Publishers, join Jack Benamin to talk about publishers’ progress in defending their IP, the future of news, and trust in newsbrands.
Interview: Dominic Williams divulges how he hopes to transform his commercial team for a new era selling against AV content, and why advertisers aren’t ultimately concerned with the Mail’s controversial coverage.
Scope3’s chief commercial officer talks about what has changed in conversations with clients since its founding 18 months ago and three qualities of a brilliant salesperson.
Review: In ‘Adscam’, author and ex-agency CEO Bob Hoffman walks a fine line between trying to grab the ad industry’s attention while offering harsh criticisms that few may want to hear.
Consultant and author of ‘Madison Avenue Makeover’ Michael Farmer joins Ahmed Elkady to speak in detail about the book’s development and key lessons for the industry.