A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.
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It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.
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Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
In an interview with The Media Leader, LBC presenter James O’Brien decried news outlets’ betrayal of their audience’s trust in their attempt to remain neutral in their political media coverage.
The Chinese electric car maker knew it had a negative perception in the European market, so it used the football tournament to build awareness, trust, and positive consumer sentiment.
Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week’s Future of Media London 2024 event.
Global’s director of commercial, DAX Audio, reveals his biggest career turning point and the advice for anyone who wants his job one day.
During Black History Month, The Media Leader asked media and advertising leaders what is the one most effective change to make to bring about more equitable representation in the industry.