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Kevin Allocca tells editor-in-chief Omar Oakes why being ‘viral’ is less important today, and how the rise of TikTok and changing attitudes to online video have impacted YouTube’s strategy.

Nick Manning spoke with Jack Benjamin and Omar Oakes about why publishers feel the need to polarise themselves to appeal to readers on the fringes — who just so happen to be the one’s most likely to pay a subscription fee.

Since LBC’s first broadcast in 1973 commercial radio has come a long way. Here’s a breakdown of the biggest milestones.

Columnist Nick Manning joins the host Jack Benjamin and editor Omar Oakes to preview the key issues that will come up at this year’s Future of Media event in London.

Feature: Bauer Media execs explain how radio presenters are influencers and warn the radio industry against ignoring the possibilities of AI.

Editor Omar Oakes and reporters Jack Benjamin and Ella Sagar look ahead to next week’s Future of Media conference in London, and discuss some of the biggest stories from around the industry.

Little Dot Studios’ chief sales officer and managing director for international discusses his first media lunch (with Lord Alan Sugar) and what has changed in conversations with clients.

Global’s director of commercial audio and senior managing editor for LBC tell The Media Leader about changes to its brands, audiences and tech, and what’s next.

To mark this big birthday for commercial radio, The Media Leader is doing a series of features with the UK’s major radio companies and a look back at the major milestones that have shaped the medium.

50 Years of Commercial Radio: News Broadcasting’s head of audio and commercial director share the biggest changes they have seen in commercial radio and what’s next.