ITV CEO Carolyn McCall discussed the launch of ITVX and what’s next for ad-funded TV as Netflix and Disney+ enter the fray.
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Parnter content: This month’s Audience Insight from Bloomberg Media is a special edition: Global Travellers.
Episode One. Omar Oakes speaks to mSix&partners executive chair Jess Burley and campaigners about why the #Forgotten500 campaign is so important.
Ocean Outdoor’s chief revenue officer talks about the bravest thing he has ever done and which advertiser he would love to work with.
The Media Leader is launching a new podcast this week as we continue to develop our publication’s growing audience across different platforms.
Amazon, Acast, YouTube, and Global were among the companies featured at the event with key information for advertisers and media-buyers.
The Media Plan: Pet food brand Lily’s Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial “pet parents” at key times of day.
Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.
Dave Randall, commercial director at Future, talks about what clients are talking about this year they were not last year and what he would tell his younger self.
James Cornish, VP of international sales at Vevo explains why he thinks selling media has got harder and what he is doing about the biggest challenges facing the business this year.