Global’s director of commercial audio and senior managing editor for LBC tell The Media Leader about changes to its brands, audiences and tech, and what’s next.
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To mark this big birthday for commercial radio, The Media Leader is doing a series of features with the UK’s major radio companies and a look back at the major milestones that have shaped the medium.
50 Years of Commercial Radio: News Broadcasting’s head of audio and commercial director share the biggest changes they have seen in commercial radio and what’s next.
On a previous episode of The Media Leader Podcast, Radiocentre CEO Matt Payton discussed how audio listening habits have changed rapidly in recent years to the benefit of commercial radio.
Brainlabs’ global CEO Daniel Gilbert reveals how he looks to utilise the company’s recent private equity investment, and speaks to how executive chairman Stephen Allan has helped transform the company into a worthy holdco competitor.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.
In a recent episode of The Media Leader Podcast, Ozone CEO Damon Reeve spoke to host and reporter Jack Benjamin about how moving adspend from MFA sites toward premium publishing environments would be a win for advertisers and publishers alike.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza join Ella Sagar to unpack the state of the media industry’s sustainability efforts, and the ethics of advertising for fossil fuel companies.
Alight Media’s managing director shares how he wanted to be an artist when he was younger and what clients are most excited about at the moment.
A number of sports team owners have invested in or partnered with gaming adtech companies this summer as they see synergies between their existing brand partners and the burgeoning gaming market.