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Tuesday night’s prime-time viewing kicked-off with Emmerdale at 7pm, attracting ITV1’s biggest audience of the night with 6.9 million viewers.
Jim Marshall says Ofcom’s ‘Project Apple’ investigation is misplaced and irrelevant – unless of course they can demonstrate that BSkyB has not behaved in a ‘fit or proper’ way, which they won’t be able to…
The UK ‘paid for’ product placement market is valued at £9.7 million to £29.1 million, according to NMG Product Placement.
According to ZenithOptimedia’s latest UK forecast report, “the uncertainty that plagued the end of 2011 has continued into the start of 2012.
ZenithOptimedia predicts global ad expenditure will grow 4.8% in 2012, reaching US$489 billion by the end of the year. This is a slight upgrade of the 4.7% growth it forecast back in December.
This year’s State of the Media Democracy Survey provides a ‘reality check’ on how UK consumers, across the generations, interact with media, entertainment, advertising and information and what their preferences might be in the future, according to Deloitte.
The new series of Scott & Bailey won the all-important prime time ratings for ITV1 between 9pm and 10pm.
Neil Mortensen, research & planning director at Thinkbox, on the complementarity of TV and social…
UK 3D box-office receipts fell £7 million to £230 million, reducing its share of total ticket sales from 24% to 20%.
