Bruno Pereira, co-founder and director, TV App Agency, asks: does your brand belong in the living room?
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ITV, Facebook, Twitter, RSA Films, Aardman Animation, Saatchi & Saatchi, Omnicom Media Group, Spotify, Zynga, global gaming company Activision and special effects company Double Negative are just some of the 100 creative and digital media companies uniting behind an innovative new recruitment drive across the country to fast track 300 young people into employment in the UK.
If Saturday belonged to rugby then Friday night was all about the drama. Emmerdale (ITV1, 7pm) initiated the onslaught of soaps in Friday evening’s schedule with an average audience of 6.84 million viewers tuning in as Holly returned from the hospital.
Kantar Media gauges UK reaction to the new Sunday paper…
The runaway success of BBC One’s new medical drama series Call The Midwife is evident in February’s top programme rankings. The Sunday night drama claimed poll position with a high of 11.4 million viewers.
Gary Cole, commercial director at O2 Media, on new models, agency structures & other ninja tricks driving the mobile sector…
Simon Andrews, founder of the full service mobile agency addictive!, on SXSW: This year all the buzz was on location apps that tell you who is around and EverythingMe…
Two of the largest agency groups released forecasts this week, each following similar trends, although Carat predicts there will be bigger ups and downs. According to Carat, UK growth forecasts for 2012 are expected to lead the Western European region with a positive +4.0%, while ZenithOptimedia forecasts a slightly more modest +3.2% rise.
The UK’s TV audience is still under the spell of Coronation Street’s latest whodunit storyline with last night’s episode pulling in 8 million viewers. The episode, which went out at 8:30pm, took a shocking twist as Peter Barlow confessed to Frank’s murder and secured an audience share of 33% in the process.
The third version of Apple’s iPad went on sale this morning, with crowds of die-hard Apple fans queueing up to be the first to buy the new device.