Advertisers have just two months left before the law changes governing how they use cookies. With fines of up to £500,000 faced by companies that fail to obtain informed consent from their customers for tracking their behaviour, non-compliance with this EU e-privacy regulation, dubbed the Cookie Law, is simply not an option, warns ISBA.
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The Voice UK performed very well on Saturday night, with an average audience of 8.4 million viewers (a 38% share). Strangely enough, the show actually peaked when main rival Britain’s Got Talent kicked off over on ITV1, with 9.6 million viewers.
James Whitmore, managing director at Postar, wonders whether one of the reasons that tech companies are the most innovative in media is that they offer a safe environment for the more retiring and reclusive individuals. Not a statement you could readily attach to an agency or a media owner…
Simon Andrews, founder of the full service mobile agency addictive!, says every agency and every client now includes digital in their thinking but the money hasn’t followed the audience, yet – though the mass market adoption of smartphones will accelerate the closing of this gap…
All good things come in threes, so why should media research be any different?
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses some of his experiences at the recent IP&TV World Forum…
EastEnders secured the biggest audience for BBC One on Thursday – the third night in a row. 8.6 million viewers tuned in to see the news of Heather’s murder spread through the Square, with Ben been brought in for questioning by the the Old Bill.
The UK’s national newspaper websites saw usage figures increase in February, with almost all audited sites recording a rise, with the exception of Mirror Group Digital and MailOnline.Mirror Group Digital recorded a -25% decline – down by more than 220,810 daily average unique browsers, despite re-launching in February. The drop has been attributed to the… Continue reading ABC February 2012: Mirror Group posts 25% fall in web traffic
The Future Foundation’s Heather Corker reveals key insights about mobile and social shopping, which are both gaining momentum…
EastEnders’ recent momentum continued on Wednesday night, securing the biggest audience for BBC One. An audience share of 27% watched the grim soap as Ben and Phil got their chance to revisit the scene of Heather’s murder and remove evidence of Ben’s involvement.