City AM editor Allister Heath says there was one over-riding failure in the Budget: a refusal to accelerate spending cuts…
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39.8 million UK users accessed the internet in February, according to data released by online research company UKOM.
Alex Kozloff, senior mobile manager, IAB, says as barriers continue to come down for m-commerce in the UK, this ‘new kid on the block’ will evolve into a medium that retailers, brands and consumers can no longer afford to ignore…
Raymond Snoddy says if ever there is a time for the first female Director General to emerge it is now. No single male figure has emerged as champion and there is now a plethora of strong, experienced women broadcasters both inside and outside the BBC…
After kicking off the week in truly dramatic fashion EastEnders captured 39% of the available audience last night for BBC One.
Forget the never-ending ‘year of mobile’ – it is all about the week of mobile. IAB and PwC released the findings from their annual mobile advertising spend study yesterday, showing that advertising on mobile devices increased by 157% in 2011 to a new high of £203.2 million.
Alistair Hill, CEO of On Device Research, says it’s the brands who seek to interact with customers through targeted rich media mobile advertising who are the ones most likely to achieve maximum cut through…
Consumer usage and new 4G networks will drive change in mobile advertising, according to an expert panel in a brief Q&A session at this morning’s IAB/PwC Mobile Adspend seminar.
Super-sleuth Sally Webster finally unmasked Frank’s murderer last night, helping Coronation Street beat stiff competition from EastEnders in the drama stakes.
Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
