UKOM has signed a new three year deal with comScore from 2013. The online media measurement company will end its current contract with The Nielsen Company.
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Neil Taylor from Channel 4 gave delegates at MediaTel Group’s Youth, Media & Technology event an exclusive look at the latest UK Tribes research yesterday.
SpotXchange is set to launch a new service SkipIt that lets consumers control their online video ad experience by providing them the option to skip online video ads at their convenience.
The Guardian’s Three Little Pigs ad – its first major brand campaign for more than 20 years – has won the January/February Thinkboxes.
Dean Wilson, UK CEO and VP International at Active International, says if you can’t own the conversation be part of it ensuring you have a strong social listening strategy at the heart of what you do…
Online display advertising has surpassed the £1 billion mark for the first time, according to the latest IAB adspend figures.
Over on ITV1 Scott & Bailey were knee deep in an investigation in which they tried to solve the case of the missing 1.4 million viewers.
Greg Grimmer explains how and why Channel 5 has become a credible UK commercial partner to brands and advertisers despite the odds…
As usual, Friday night was all about the soaps with Coronation Street offering viewers a double bill and EastEnders getting into the weekend party mood. The first episode of Coronation Street (ITV1, 7:30pm) managed 7.7 million as the salon situation escalated and David Platt stepped up his legal game, securing a 38% audience share.