James Whitmore, MD of POSTAR, wants to escape the narrow ghetto of specific media choices…
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The Only Way is Essex (Towie) might not be to your taste but it has certainly proved a success for ITV2. It gets average ratings of more than a million viewers and generates a whole heap of social media activity – not to mention the endless branding opportunities… So is it time for it to move to ITV’s flagship channel? Apparently not.
After Eric Schmidt, the 36th Media Guardian Edinburgh International Television Festival certainly gave the boffins a share of voice. On Saturday, Professor Brain Cox was interviewed by the luvvie and broadcaster Mariella Frostrup in what was billed ‘The Alternative MacTaggart’ lecture.
Are we still looking for hard and fast rules when it comes to Twitter? And do they even exist? ‘The Only Way is… Twitter’ session at this years Media Guardian Edinburgh International Television Festival, fronted by Channel 4 news presenter Krishnan Guru-Murthy, certainly aimed to give practical advice for how to make Twitter work for your business/channel/programme but solid advice was in short supply.
The second day of this year’s Media Guardian Edinburgh International Television Festival kicked off with a Worldview Address by Sky News foreign correspondent Alex Crawford.
Simon Andrews, founder of the full service mobile agency addictive!, reviews the events of the summer in the mobile and technology markets…
The latest NRS figures for July 2010 to June 2011 reflects another poor 12 months for the national newspaper market – with just one title seeing its readership increase over the year.
As I’m sure you’ve heard Steve Jobs is stepping down as CEO of Apple. In my world, the 1984 Apple TV ad, which famously only ever ran once (in the Super Bowl) as the Apple Board loathed it, and which reputedly led to Jobs losing his job is unquestionably in the Top 10 ads of all time – many would say it’s the best ad of all time.
Aegis Group has reported a 20% rise in underlying pre-tax profits to £58.9 million in the first half of the year.
Johnston Press has seen pre-tax profits drop in the first half of the year to £13.8 million, down 47.5% year on year.