Judith Kennedy, associate director at Ipsos MediaCT, explains why it is the right time for advertisers and planners to take cinema very seriously.
More Home Page Newsline Items articles
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, says the TV landscape is changing at a rapid pace with new models, customised & personalised content, search capabilities and so on, meaning some turbulent times for the industry over the next five years… but the winner will be the consumer (and for them it cannot come soon enough!).
ITV1’s UEFA Champions League coverage scored a high of more than 6.3 million viewers last night.
Julia Hutchison, COO, APA, says for a channel that only a few years ago was dismissed because of its “free” status, customer magazines are thriving and in fact dominating the magazine market…
Today’s ABC release paints a fairly mixed picture for the regional newspaper market, though some newspaper groups performed particularly well during the July to December period.
Raymond Snoddy says more than ten years after the CRR was first dreamed up by Granada a lot of the heat could have oozed out of the argument and CRR may be no more contentious than product placement.
BBC One’s new six-part legal drama Silk debuted with more than 5.4 million viewers during last night’s 9pm to 10pm peak-slot.
News of the World and The Times’ online offerings enjoyed double-digit growth in January, according to latest UKOM/Nielsen data.
News International’s pilot men’s magazine Jam will be included in the News of the World on 6 March, according to Media Week.
Jonas Jaanimagi, head of ad operations & publisher solutions at Hi-Media, says: “I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape”…
