The relationship between social media and TV viewing has come under scrutiny by NBCUniversal’s Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.
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The latest Advertising Association/Warc Expenditure Report forecasts predict growth of 5.5% in 2014 and 6.5% in 2015, taking UK adspend past £20 billion for the first time in 2015.
On Channel 4, Lester Nygaard’s (Martin Freeman) world continued to close in around him as an idealistic young cop started to poke around the recent deaths in the sweet little Minnesota town featured in Fargo (9pm).
The POG merger was originally trumpeted as a logical sharing of cultural values but it now looks as though the whole deal is predicated on tax – and that is really not a good place to start, writes Dominic Mills.
Phil Sumner, Nielsen’s UK media director, uses new research insights to answer a question often asked by the industry but has, until now, largely gone unanswered…
The second episode of Parking Mad perched itself right on the front lines of the great parking war – which apparently is West Bromwich, Croydon and Selby.
Wednesday night saw BBC One’s latest short-lived period drama, Jamaica Inn (9pm), come to a crashing end after three consecutive nights of refined gothic melancholy.
This month saw viewers flock to BBC One’s charity sporting telethon and wave goodbye to Dancing on Ice.
March was a poor month for commercial TV, with all channels reporting declines in revenue.
David Moyes’ sacking as manager of Manchester United demonstrates the power of the press, writes Raymond Snoddy – and particularly the potency of social media in a new era of impatience.
