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The electronic programme guide is a powerful tool for broadcasters looking to drive live tune-in, says Rovi’s Jon Hewson. So why is not taking off in the UK?

Tuesday brought another triumphant evening for gloomy soap EastEnders (BBC One, 7:30pm) as Ian Beale had the harrowing teatime task of identifying his daughter Lucy’s body.

Are the days of linear TV really numbered? Sky IQ’s Emma Holden is not so sure – and argues that traditional TV has actually adapted incredibly well to the increasing disruption in the media landscape…

Advertisers are paying for stuff that isn’t seen, publishers are making money off false pretences and media buyers are pumping out billions of ads without much knowledge of where they are going. It’s time for a serious debate.

EastEnders has always seemed to soar when characters are turned into a snotty, blubbering mess due to some horrible storyline, and last night’s bombshell was no exception.

The online presence of the UK’s free press saw the largest declines in March, according to the latest ABC report into the performance of digital newsbrands.

How to Get a Council House (9pm); much more worthwhile than the sensationalist title would suggest, the programme followed a few of the 4.5 million people currently on the waiting list and the stark realities of everyday life.

There is a growing divide between the media and the political world, writes Raymond Snoddy – but newspaper tenacity in the wake of recent scandals shows the true value of a free press…

Even though “The Great British…” isn’t in the title, the concept should be pretty familiar to the masses.

This month, Torin Douglas speaks with Emma Scott, managing director of Freesat, about consumer data, competing with the likes of Sky and Virgin and the changing role of TV platforms in building customer relationships…