More Industry News articles

Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation, gives insights from phase one of Rovi’s smart TV advertising study in the UK (in partnership with Decipher)…

Let’s not all laugh at the exit of the two Manchester clubs from the UEFA Champions League this week. When there are losers there are also winners. Think of Channel 5’s opportunity to increase advertising revenue with increased audiences on a Thursday night when the two clubs play in the Europa League.

More than six million viewers tuned in to see Manchester United and Manchester City’s exit from the Champions League on ITV1 last night.

Andrew Bradford, VP Client Consulting at Nielsen, kicked off the MediaTel event with a scene setter that helped us all understand the current state of play and how the opportunity around first party data could play out.

The media industry is not helping itself and is in danger of destroying value.

WPP’s GroupM has reduced its 2011 UK ad spend forecast from 1.5% to 0.7%.

Rovi Corporation and Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK, showing that 84% of Samsung Smart TVs and Blu-Ray players are now connected.

Microsoft has announced plans for an all-new Xbox 360 experience, which will include the first group of new, custom applications from TV and entertainment content providers on Xbox LIVE.

WPP has announced that its wholly-owned digital marketing technology business, 24/7 Real Media, has acquired the assets of the digital video advertising software company Panache.

ITV1’s I’m a Celebrity… Get Me Out of Here! Coming Out show attracted over six million viewers in the all-important prime-time slot last night.