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ITV1’s X Factor results show, which saw Misha B leave the competition, attracted a high of more than 11.2 million viewers last night.

MAGNAGLOBAL, a division of IPG Mediabrands, has released an updated global advertising forecast, showing media owners’ revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.

Sky is expected to launch a wholesale fibre broadband offering in the next few months, according to Bank of America Merrill Lynch (BoAML).

GroupM has downgraded its 2011 US ad forecast from 3.8% growth for all measured media to 3.3%, according to MediaPost.

BT chief executive Ian Livingston has outlined the company’s vision for Broadband Britain to the Prime Minister, David Cameron, and the cabinet.

ZenithOptimedia predicts that global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion – a 4.7% growth – despite the continuing slowdown in Europe and fears that its debt crisis will get much worse.

Starcom MediaVest Group (SMG), the leading communications strategy, media buying and management agency, published the first wave of findings from its Supermarket UK study today revealing community and pleasure as values increasingly important to UK shoppers and in particular, supermarket shoppers.

BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.

Emmerdale’s hour long episode attracted a peak of 7.5 million viewers in the first fifteen minutes of the 7pm show, averaging 7.4 million viewers for ITV.

Armed with a 2 litre bottle of Strongbow (a “targeting” prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday’s MRG conference.