This weekend saw a ratings boost for both ITV1’s X Factor and BBC One’s Strictly Come Dancing.
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Outdoor revenues reached £212.2 million in Q3 2010, up 12.4% year on year, according to new figures from the Outdoor Advertising Association.
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, says “Facebook are now the biggest thing on mobile web – and whatever they do has a huge impact on everyone active in mobile”.
The Nielsen company has admitted to under-counting web traffic data due to a flaw in its system.
Live from the MRG in Malta: Steven Van Belleghem from InSites Consulting challenged Friday morning’s non-Tweeting MRG delegates to start implementing conversations with their brands’ consumers within the next 48 hours.
Tom Ewing of Kantar Media kicked off the piracy debate with an insight into the challenges of researching the murky world of piracy, following on from his “Content piracy – a fiendish problem for media researchers” article.
The challenges to the future of TV advertising and TV research were squarely laid down in the first session of the ASI European TV Symposium in Paris today.
The MRG conference got off to a lively start last night with Kantar Media’s Richard Asquith chairing The Balloon Debate – “Which media will survive the digital age?”
In his keynote speech at the MRG conference in Malta, Nigel Walley, Decipher, talks about the convergence of internet and TV, which is already bringing a huge level of complexity to the TV ecosystem.
Stacey Hand delves into GfK NOP’s annual media trends research in order to explore the expansion of time-shifted viewing…
