There was little debate to be had in the interactive session at the ISBA conference in London today but the most interesting out-takes were probably those from Mark Brandon, commercial director at Virgin Media Digital Sales.
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News Corporation is set to launch the US-based tablet newspaper The Daily in the UK.
In our latest research focus article, TGI’s Russ Budden looks at how mobile & the internet will influence the BRICs market; and why marketers cannot afford to ignore them.
ITV1’s coverage of the UEFA Champions League live goalless draw between Chelsea and FC Copenhagen attracted a high of more than 4.5 million viewers at 9pm last night.
Closer camera positioning and a change of angle have increased Britain’s first paid for product placement visibility.
Ed Richards, chief executive of Ofcom, told the ISBA conference this morning that the TV industry was in a strong enough position for a review of the trading model to take place.
Joining the first past the post rush, Channel 4 has announced a product placement deal with high street fashion retailer New Look.
BBC One secured a prime time ratings run last night with Eastenders, Holby City and Silk.
The number of mobile payment users will soar to 375 million in 2015, according to In-Stat.
Despite the phenomenal growth in smartphone technology, there are still significant barriers to making mobile television a viable and sustainable industry, according to new research from Ovum.
