ZenithOptimedia has amended its detailed UK advertising forecasts, and now expects growth of 4.5% to £11.3bn in 2010, then to £11.6bn and to £12bn in 2011 and 2012 respectively (2.5% and 4%).
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New data from Rhythm NewMedia suggests that iPad is leading the way in attracting and keeping viewers with mobile video.
On the face of it, ZenithOptimedia’s latest global ad revenue forecast headlines make positive reading – up from 3.5% to 4.8% for 2010; and the 2011 forecast increased too. However, reading deeper, this is tempered with not unexpected concerns over the next two years at least.
As new forecasts come out today from ZenithOptimedia and Magna, the forecasters continue to edge their predictions upwards.
The X-Factor continued to dominate the weekend viewing, with strong audiences of over 11 million for both Saturday and Sunday’s shows.
The AOP conference saved some of the best to late on Friday with an address by Jay Altschuler, Global Media Communications Planning Director of Unilever that illustrated a range of creative – and sometimes slightly quirky – thinking around digital solutions, with an emphasis on mobile.
Google reveals extent of success in its newest ‘billion dollar businesses’ of display and mobile advertising.
TV continues to lead advertising’s economic recovery, with overall UK adspend up 11% in Q2 2010 – the biggest single quarter growth for a decade.
The Future Foundation’s Karen Canty says media companies have long since realised the value of being open to criticism: “Sheer likeability is a seriously precious state these days” …
The latest Mobile Executive Report, updated to include the most recent forecasts, with graphs and data tables.