Guardian News & Media’s Adam Freeman commented at MediaTel Group’s Future of National Newspaper Seminar: “We used to have long conversations with agencies about newspaper target audiences, but my people don’t now at all.”
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Sunday night’s controversial X Factor decision show attracted an impressive high of more than 14.5 million viewers in its final 15 minute slot between 8.45pm and 9pm.
They came to talk about 2% of the business (paywalls) but left buzzing about 98% (print) and how it should be traded.
BBC One’s New Tricks proved to the most popular Thursday night entertainment, with a high of more than 7.2 million viewers.
Advertising expenditure is expected to increase by 5.3% this year and by 2% in 2011, according to new figures from the Advertising Association, which have been researched and compiled by Warc.
ITV1’s Live UEFA Champions League coverage scored a high of more than 5.2 million viewers last night but failed to win the overall peak ratings during the all-important prime time slot.
Barcode scanning has increased 700% since the start of 2010, according to a new report from the barcode technology provider ScanBuy.
The number of people watching videos via their mobile handsets has increased 66% in the last year to 12.1 million across the UK, France, Germany, Spain and Italy.
BBC One banked the highest ratings from 7.30pm onwards last night with Eastenders, Holby City and the new peak-hour programme The Secrets of Scientology.
Nigel Walley, managing director of Decipher, says: “The Canvas project has been tortuously slow, and since 2007 the world has changed”…