Sports coverage dominated this weekend’s ratings – the FA Cup for ITV1 and the Six Nations for BBC One.
More Industry News articles
NMG Product Placement evaluates the first product placement on British TV – with Dolce Gusto gaining £56,160 of exposure on This Morning, while Lea & Perrins wins £21,600 for no payment to ITV…
Omnicom has partnered with AOL, Microsoft and Yahoo! to share US consumer data in a bid to launch targeted online ads, according to The Market Research Industry Online.
Agencies are keen to increase spending on newer digital formats, while advertisers want to stick to time-tested tactics, according to a report from Econsultancy and SAS.
In a bid to keep up with fellow social networking sites, LinkedIn has launched a personalised news service – giving users a reason to visit the site more often.
Google has launched a new feature that allows users to block websites they do not want to see, according to Mashable.
ITV1’s new peak-hour drama Monroe started on a high of more than 6.1 million viewers last night.
Channel 4 has submitted an expression of interest in Jeremy Hunt’s proposed national TV network.
The Future Foundation’s Richard Nicholls looks at the changing attitudes of consumers, which require more subtle and thought-out advertising techniques
In what could be another setback for publishers looking to attract advertisers to ezines, new research shows that readers have trouble focusing on magazine’s iPad editions.
