More Industry News articles

The Outdoor Advertising Association has relaunched under the new name Outdoor Media Centre.

In response to Claire Myerscough’s recent article, Brian Jacobs, director at BJ&A, says the way forward is to sell audiences online, but there needs to be a degree of commonality in the way in which those audiences are defined.

Facebook has launched a new user generated ad option, which allows marketers to use messages from their ‘likes’ community to push visible promotions.

The Independent is set to double its ad rates by bundling space in its new spin-off i, promising a combined circulation of 340,000, according to the Guardian.

BBC One’s Silent Witness continued with more than seven million peak viewers during last night’s all-important 9pm to 10pm slot.

Culture secretary Jeremy Hunt said that he intends to refer News Corporation’s BSkyB takeover bid to the Competition Commission. However, he plans to delay his referral until he has considered undertakings from the Rupert Murdoch-owned company.

eMarketer expects Twitter to make $150 million in ad revenue this year, the vast majority of which will come from the US.

ITV1’s Sunday night line-up secured the all-important peak ratings once again, with Dancing on Ice attracting a high of more than 8.6 million viewers.

BSkyB is set to buy the UK public WiFi network The Cloud, according to reports in The Sunday Times.

ITV1’s three-part Kidnap and Ransom series was forced to share the peak-hour ratings with BBC One’s Come Fly with Me last night.