Outdoor advertising strengthens brands and drives online search, according to new research from the OAA and Mindshare.
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ITV1’s new two-part drama DCI Banks: Aftermath with Stephen Tompkinson secured the all-important 9pm to 10pm peak-hour ratings ahead of BBC One’s Spooks with a high of 5.6 million viewers.
“Higher national advertising revenues, together with A&N Media’s focus on cost control, will lead to significantly higher profits for the full year, compared to last year,” Daily Mail and General trust reports this morning.
Virgin Media has joined the 3D bandwagon today – launching 3D Movies On Demand, and starting to offer TV programmes via its on demand service in 3D as well.
3D is back in the limelight, this time as a result of Deloitte’s survey – Revolutions 3010, which unveils some less than positive insights about what was set to be ‘the next big thing’.
informitv’s William Cooper comments on YouView’s potential trademark challenge and ISBA criticism…
The Times has lost another 120,000 online readers, according to Beehive. The media blog claims that the Times recorded 1.459 million unique visitors in August, down 7.6% from 1.579 million visitors in July.
ITV1’s X Factor put in an impressive performance this weekend, dominating the all-important ratings on both Saturday and Sunday evening with a peak audience of more than 13.3 million viewers.
Last week, the Project Canvas partners including BBC, ITV and Channel 4 officially re-branded the highly-anticipated service as YouView.
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses the potential of a Facebook phone, considers the on-going Apps v browser debate as well as the combination of TV and social, and explains why Japan is a hugh influence on mobile… Facebook PhoneSo the big question this week… Continue reading Mobile Fix – Facebook phone; Apps v browser; and Social TV