At the IPTV World Forum event in Olympia yesterday, the panel discussion confirmed that standards and metrics were further barriers to growth currently for video-on-demand.
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Channel 4 is to launch an iPad app for its 4oD catch up service in three weeks’ time.
The BBC’s cross-platform measurement system Live+7, which includes iPlayer views, HD and narrative repeats, as well as live and recorded viewing for seven days after TX, has released its first results.
Sir Martin Sorrell told BBC Radio 4’s Today programme that he will recommend moving WPP’s HQ back to the UK.
Adam Crozier, the ITV chief executive, has ‘revealed’ that the popular ITV2 show The Only Way is Essex gets as many viewers online as it does on TV.
WPP shares have fallen c10% over the last month, reflecting concerns over global macro risks, commodity cost inflation and the potential fallout from the Middle East and Japan, according to BofAML.
BBC One’s Silk attracted more than 4.9 million viewers last night to claim the 9pm to 10pm peak-hour ratings.
Mobile adspend during 2010 was worth £83 million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009, according to the latest IAB and PwC Mobile adspend report.
Will social media replace surveys as a research tool? Joan Lewis, global consumer and market knowledge officer of Proctor & Gamble Co thinks so.
Agencies are interested in mobile but there is still limited understanding and expertise around mobile advertising, was the general view at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event last week.