Stacey Hand, senior research executive at Gfk NOP, takes stock of the year so far and looks ahead to see how the media landscape will change over the coming months.
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Media planning and buying agency Arena BLM has been rebranded as Arena Media, aligning it as the UK operation of the Arena Media Network.
The Office of Fair Trading has cleared Project Canvas, saying it “does not qualify for investigation”.
ITV has moved Coronation Street to the 9pm peak slot every night for a week in a bid to capitalise on the live Britain’s Got Talent run.
BBC One secured a prime time run from 7.30pm onwards last night with Eastenders, Holby City and Luther.
New figures from the UK Online Measurement Company (UKOM) show that the time spent on social networks & blogs between April 2007 and April 2010 has increased by a massive 340%
Online advertising is yet to maximise what it can achieve because the industry is too focused on “the click”, according to comScore’s executive chairman Gian Fulgoni.
eMarketer is forecasting 11% US online adspend growth in 2010, after a drop of 3.4% last year.
UM’s Wave.4 study highlights how our personality types have a greater impact on how we use social media than our technical sophistication.
The Office of Fair Trading has announced plans to review the £800 million UK outdoor advertising industry.