Google has reported an 18% increase in net profits for the three months to the end of June, to $1.48 billion (£901 million). Revenues were up 3% year on year to $5.52 billion (£3.36 billion) with Google saying the increases were due to “responsible efforts to manage expenses”. Chief executive Eric Schmidt said: “Google had… Continue reading Google reports profits increase
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Seven in ten consumers globally agree that advertising contributes to economic growth, while eight in ten agree that advertising helps create jobs, new research has found. The Nielsen Company surveyed 25,420 consumers in 50 countries for the World Federation of Advertisers (WFA) in April 2009. Sixty eight per cent that, as a critical driver of… Continue reading Seven in ten consumers agree advertising contributes to economic growth
“Too many media agencies are surviving on share deals to prop up their business models”, Paul Hayes, managing director NI Commercial at News International, told the audience at today’s MediaTel Group ‘Future of Newspapers’ seminar.“There is not just an over supply of media; currently there is an over supply of media agencies.”Phil Georgiadis, chairman and… Continue reading “Too many agencies surviving on share deals to prop up business models”
Clear Channel Outdoor has formed a global strategic alliance with H&M designed to ensure maximum impact and effectiveness for retailer H&M’s outdoor media spend.The agreement sees the companies work together in the design, development and placement of billboards, signs and other outdoor elements.Rickard Hedlund, Clear Channel Outdoor regional president, said: “H&M has demonstrated a long-term… Continue reading Clear Channel Outdoor agrees global partnership with H&M
A third of young adults in the UK regularly access Facebook and Twitter from their mobiles, according to a new report. The study, published by mobile analysts CCS Insight, found that social networking is driving the growth of mobile internet. Based on a survey of more than 1,000 UK adults between 16 and 35 years… Continue reading One third of UK youngsters access social networks via mobiles
BBC One’s What’s Really in Our Food? secured the highest ratings during the all-important prime-time slot last night with more than 4.2 million peak viewers.The one-off documentary, which attempted to shed light on the murky world of food fraud, pulled in over 4 million average viewers and a 18.6% share between 9pm and 10pm.At the… Continue reading Overnights: What’s Really in Our Food? takes the lead
NRS has set up a new User Advisory Panel (UAP) to help publishers, advertisers and agencies become more involved and engaged with the future direction of the newspaper and magazine readership survey.The UAP is made up of members from the three NRS stakeholders – the Newspaper Publishers Association (NPA), the Periodical Publishers Association (PPA) and… Continue reading NRS creates new User Advisory Panel
Sacha Baron Cohen’s much-publicised Brüno has taken the box office by storm, banking £5 million in its opening weekend.Brüno’s box office success makes it the second highest opening weekend for an 18 certificate film behind Hannibal in 2001, which pulled in £5.6 million excluding previews.The majority of top grossing box office films tend to be… Continue reading Brüno proves to be a box office hit
Home shopping retailer Littlewoods is taking over from Reckitt Benckiser as sponsor of ITV soap Emmerdale.The two year deal begins at the end of August and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship, interactive sponsorship, mobile interactive bumpers and licensing.Cast members will take part in promotional activities across the Littlewoods book and… Continue reading Littlewoods to sponsor Emmerdale
Shortlist Media is set to launch a free weekly magazine aimed at affluent 20 to 40 year-old female commuters with content “written with a zip and style that will make it stand out in the market”.Shortlist plans to launch Stylist, which will be headed up by former More! editor Lisa Smosarski, by early autumn with… Continue reading Shortlist to launch free women’s weekly
