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One in five US consumers exposed to brand display ad campaigns conduct related searches and one in three visit the brands’ sites, according to a new study from the Online Publisher’s Association. The study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked sites over a month’s time,… Continue reading Consumers exposed to display advertising spend more money online

UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association. The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007. UK Advertising Expenditure, 2008    Media expenditure  Production expenditure  Total expenditure  Press 6,511 300 6,812 Television… Continue reading UK advertising expenditure down 4% in 2008

ITV1’s last minute Michael Jackson tribute secured the highest ratings on Friday evening with 4.5 million peak viewers.The Michael Jackson Story, which was added to the commercial broadcaster’s schedule following Jackson’s unexpected death on Thursday evening, pulled in more than 4.4 million average viewers and a 21.2% audience share during the 9pm to 10pm peak-slot.At… Continue reading Overnights: Michael Jackson tribute triumphs

UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association.The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007.The largest medium was press, attracting 37% of all advertising expenditure, followed by TV with 24% and internet… Continue reading UK advertising expenditure down 4% in 2008

B2B publisher Emap Inform is to charge users to access its websites, starting from September or October this year.Simon Middelboe, Emap Inform chief executive, told Press Gazzette: “I think we will be moving away from free content towards having paywalls on all of our print subscription titles over the next few months.”Some content would still… Continue reading Emap Inform could charge users to access content

Sales of digital video recorders that allow viewers to pause, store and rewind live programmes are up by almost one million, according to Ofcom’s latest research.The media regulator’s Digital Progress Report for Q1 2009 found that almost nine million digital video recorders have now been sold in total, after sales soared by one million in… Continue reading Sales of digital video recorders up one million

The Internet Advertising Bureau has announced plans to establish a Game Advertising Council to educate marketers and ease adoption of advertising in and around video games.The IAB said the creation of the group has been driven by requests from the marketplace, IAB members and advertisers. It follows the launch of the IAB US Game Council… Continue reading IAB to create Game Advertising Council

Ofcom has announced plans to introduce a ‘wholesale must-offer’ obligation that will force Sky to make its premium channels available to other broadcasters.The regulator’s consultation document, which was published today after Ofcom’s investigation in to the pay TV market, aims to address concerns over the restricted distribution of premium sports and film channels operated by… Continue reading Ofcom forces Sky to share premium channel content

Steve Ballmer, Microsoft CEO, has said that all content will be digital within 10 years.Speaking at the Cannes Lions Festival, Ballmer said that traditional media such as print have been slow to adapt to the modern world.“There won’t be newspapers, magazines and TV programs. There won’t be personal, social communications offline and separate. In 10… Continue reading Microsoft CEO: All content to be digital within 10 years

Over half of ITV’s bondholders have accepted a bond exchange offer to help reduce the commercial broadcaster’s £730 million debt.The offer will see ITV bondholders exchange their original bonds for a mixture of cash and new bonds, which will mature at a later date, according to reports.ITV confirmed that bondholders with 54% stake of the… Continue reading ITV bondholders accept exchange offer